Online fitting room
AI based size advice and instant virtual tryon in a widget for fashion eCommerce.
Virtual Store Experience
$60 bn in fit-related returns in 2019
Returns of clothes in online shopping have reached 50%, processing and recording these goods takes time and adds to a company’s costs. The large number of returns reduces profit margins and makes it difficult for a firm to reach sales goals. 85% of total online returns were a result of incorrect sizing. The difficulty of determining the correct size for a particular producer leads to mistakes. Customers waste their time on complicated return process which negatively affects the brand’s image. This negativity affects the average sales and lifetime value of current clients.
We have developed the technology to allow anyone to create a digital avatar. This will help customers to confidently select the right style and size when shopping for clothes online. This means both a better experience for customers and lower returns for retailers.
The dynamics of the apparel industry are changing dramatically. Digitization is crucial for efficient operation. Data backed sizing studies based on primary scan data allow brands to plan smarter – reducing cycle times & waste. This data can further empower design teams to design directly off 3D models & validate garment-fit variations based on a searchable database of 3D models.
average piece price
-50% Product returns
AI and advanced technologies may also have a part to play in the push for sustainability in fashion.
Marks & Spencer has taken a stake in a specialist technology company as part of its drive to enhance its digital capabilities and bolster its appeal to fashion shoppers.
Marks & Spencer has invested in Texel, which enables consumers to create digital avatars using 3D scanning technology to find the clothing most appropriate to their shape and size.
ABOUT THE COMPANY
Shapometry by Texel
Texel develops and manufactures solutions that enable hight-precision 3D capture, measurement and analysis of human body. The company helps retailers to provide highly personalized fit score and size recommendations to shoppers, resulting in an increases to the net revenue, conversion rate and returns reduction.
We believe that “fit” is at the center of the apparel industry. We help clothing brands to utilize our massive dataset of color 3D body scans to transform their entire business throughout design, manufacturing, offline and online channels.
Say goodbye to clothing sizes
We will be pleased to demonstrate the capabilities of our products.